Alexa.com is one of the mostly visited websites on the internet platform. In the course of the evaluation of the website for traffic monitoring, I was able to come across various terms, which are ideal in the course of enhancing effectiveness and efficiency on the internet platforms. For instance, the website has the term flexibility (Chaffey, Ellis-Chadwick, Mayer, & Johnston, 2009). This term is essential in enabling the users to focus on the utilisation of various platforms in accordance with the demands and expectations of the target audiences. In addition, flexibility term is appropriate in enabling or facilitating future visitations to the website while seeking to satisfy the demands and expectations or needs of the consumers. In addition, the website has the critical term of ‘about us’. This button is essential in the course of enhancing the awareness of the consumer on the services and products at their disposal on the internet platforms. In addition, the button navigates the user to the relevant information on the company, thus the opportunity to enhance interaction between the consumers and the service providers (Hanson & Kalyanam, 2007). There is also the home button, which is vital in the provision of quality information about the company. These aspects are critical towards generating quality interaction between consumers and service providers.
Hanson, W., & Kalyanam, K. (2007). Principles of Internet marketing. South-Western College Publishing.
Chaffey, D., Ellis-Chadwick, F., Mayer, R., & Johnston, K. (2009). Internet marketing: strategy, implementation and practice. Pearson Education.
Allen, C., Yaeckel, B., & Kania, D. (1998). Internet world guide to one-to-one web marketing. John Wiley & Sons, Inc..