There are three social networks have been compared which are Facebook, Instagram and YouTube in order to outline their differences and how they use the integrated marketing communication.
Facebook offers communication platform for people. The user can post their statuses and add photos or videos what they liked. It has a application which is timeline convenience to user trace back the events what they posted.
Instagram is a popular social network which is focusing on sharing of creative and interesting photos people have uploaded. It has simple and clear pages so that people can easy to use. Also, it provides opportunities to user underpin their relationships by comment with each other.
YouTube is free to offer many channels for people such as TV series, movies, musics and so on. When users log in their personal homepage, there are many information has be recorded what they have watched or uploaded. In addition, YouTube available platforms for subscribers comment to every video what they have watched.
Integrated marketing communication
As a popular social network, Facebook has introduced many strategies to promote the brand and attract people’s attention. For example, to amplify extension for significant posts and updates Facebook has pushed off the ability for company. This event has triggered controversy so that the marketers think the update could help the brand position improve. Therefore, the company has more values through the social media ways of comments, Likes, share and so on (what your business needs to know about Facebook’s edgerank, 2013).
In the beginning, Instagram was offering a platform for sharing photos. However, Instagram has introduced the mobile video for providing a method to support people have better communication (instagram adds video, CNET and Solis talk about why, 2013).
YouTube is a big business already as a social network, it offers opportunities for people upload videos and advertisements. There have thousands and thousands audiences to watch with millions of user to upload as well. “To their credit, YouTube has successfully upended the traditional social contract, allowing us — as both creators and consumers — to generate income from our content” (audience as the new currency, 2014). By this way, YouTube could have a fast speed of spread to attract the potential customers.
Audience as the New Currency: YouTube and Its Impact on Hollywood and Social Media, 2014. http://www.briansolis.com/2014/01/audience-as-the-new-currency-youtube-and-its-impact-on-hollywood-and-social-media/
Instagram Adds Video, CNET and Solis Talk About Why, 2013. http://www.briansolis.com/2013/06/instagram-adds-video-cnet-and-solis-talk-about-why/
What Your Business Needs to Know About Facebook’s EdgeRank, 2013. http://www.briansolis.com/2013/01/what-your-business-needs-to-know-about-facebooks-edgerank/